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. . . WITH TED LASSO
CLIENT
Apple TV+
TYPE OF CLIENT
Entertainment/Streaming
CATEGORY
Campaign, Print, Merchandising
GOAL
Create a campaign for the show that appeals to 20 - 30 years old, and maintain the sense of comfort/familiarity of the show.
WHAT I DID
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Graphic Design
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Copywriting
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Merchandise Design
WHAT IS IT?
This campaign revisits locations in the show that are in each episode: Ted Lasso's office, his boss's office, and the press room.
Each of these places has held iconic moments in the show. The designs are meant to bring our target market back to those moments and spark joy within them. For potential viewers, each design should spark curiosity and relatability.
The merchandise further emphasizes the comfort the show brings viewers and allows fans to carry that comfort around in their everyday lives.
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